![]() ![]() citizens have their mobile device within reach 24/7 (source: Morgan Stanley). Text messaging is personal and everywhere.ĩ1% of all U.S. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message. It takes 90 seconds for the average person to respond to a text message. Text messaging is immediate.Īccording to CTIA, it takes 90 minutes for the average person to respond to an email. On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them. Here’s why: Text messages get read.Īverage open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it. The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate. Today we are inundated with messages from all different forms of communication, including email, messaging apps, snail mail, social media, telemarketing and more. Choosing the most effective way to communicate is essential to the business of getting things done.
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